-In the US, between the end of World War
IIand 1964, 78 million baby boomers were born and now 
are part of the "Boomers" generation. - Boomers are 
now entering middle age and changing the demographic 
of the total population. 4 out of 10 households are 
between ages 35 to 54 and the numbers of householders 
ages 45 to 54 will increase 20 percent from 1995 to 
year 2000. 


- As empty nesters, boomers have more money to
spend as the median income for boomers bracket is 
$47,300 annually. - The average household headed by
boomers age 35 to 54 spends $12,000 annually for hous-
ing. 


- The number of couples without children 
between the age of 45 and 60 will increase from 8 
million in 1980 to 16 millions in the year 2010. 


- Every 7.5 seconds, a Boomer turns 50! 



Generation identified with Iron Curtain, 
Berlin Wall, Cold War,  Sputnik, Transistor Radios, 
Calculators, Computers, CB Radio, Ham Radio, 
Man on the Moon, Hula Hoop, Mickey Mouse Club,  
Leave It To Beaver, Mousekateers, Doo Wop, R&B, 
American Bandstand, Elvis, Little Richard, Chuck Berry, 
Motown, Beach Boys, Haight-Ashbury, Hippies, PEACE, 
VW Bug, LOVE, LSD, Woodstock, California Dreamin', 
Hot tubs, TM, Psychedelic, Disco, Platform Shoes, 
Bell Bottoms, Mini Skirts, Hot Pants, Bikinis, Tie 
Died, flower power, communal, Nehru Jackets,
The Beatles, Rolling Stones, Chelsea, King's Road, 
Carnaby Street, Bohemians, American Bandstand,
The Mods, The Rockers, Liverpool, Twiggy, 
SOHO, The fall of Berlin Wall, 
PAN AM and $5.00 a day in Europe. 


(Sources San Jose Mercury News - Judy Stark, August,
1996, JM and ABBA) 

Us Government data : Boomers Boom in these cities
(% of total populations)
Santa Fe 35.1% 
Anchorage 34.2% 
Denver 32.8% 
Seattle 31.5% 
Atlanta 31.4% 
Washington/ 31.4% 
Baltimore Portland/Salem 31.2% 
Oregon Kokomo, Ind. 31.0% 
York, Pa. 30.9% 
San Francisco 30.8% 
Portland, Maine 30.8% 
Sources: Census Bureau, State and 
Methopolitan Area Data Book 1997-1998 
and USA Today. 



Boomer Stats: 
Baby Boom Generation (1946 through 1964) 
saw a marked increase in the number of 
births in North America.
Here’s how the birthrate rose and
fell during the baby boom years: 
1940 - 2,559,000 births per year 
1946 - 3,311,000 births per year 
1955 - 4,097,000 births per year 
1957 - 4,300,000 births per year 
1964 - 4,027,000 births per year 
1974 - 3,160,000 births per year 




AARP Study to Reveal the Psychology 
of Midlife 

Large-scale Research Survey Opens 
Annual Dialogue Between the Association 
and the Baby Boomer Generation 

Contrary to conventional wisdom about 
their denial of aging, baby boomers 
really do have their eyes on the future,
according to a new report by AARP. 

Asked about how much they think about 
their futures, nearly two in three 
boomers say ‘often.’ The report also 
suggests that their greatest hopes
are focused on their toughest problems, 
that they are generally optimistic about 
what lies ahead and that they expect 
many things to improve in their lives.

‘Boomers at Midlife: The AARP Life 
Stage Study’ is a national survey 
unprecedented in its scope that will 
make breakthrough contributions to 
the relatively unexplored field of 
midlife psychological development 
and reinforce AARP's already broad 
and deep understanding of the 76 
million-strong population of baby 
boomers. The study is the first 
installment in what will be an 
annual series of AARP boomer studies, 
which will closely examine how this 
demographic group will change the 
definitions of aging and how aging 
will in turn change boomers. 

The study is based on 3,666 telephone 
interviews of adults ages 18 and older 
conducted for AARP by Princeton Survey 
Research Associates (PSRA) between 
April 11 to June 15, 2002. 
PSRA interviewed 2,127 boomers ages 
38 to 56, 781 younger adults ages 18-37, 
and 758 adults ages 57 and older. 
In addition to over-sampling boomers,
PSRA interviewed 1,185 African Americans 
and 1,161 Hispanics.

Sources:
AARP'S RESEACH. 
publication date: August 2002 
  
http://research.aarp.org/general/bbattitudes.html
---------------------------------------------------

Boomers - Tidbits & News. 

Did you know:

Every 7 Seconds someone in America
turns 50.

50+ age group:

* Is the fastest growing population 
segment.

* Is the most affluent consumer 
group that exists.

* Account for over 40% of total 
consumer demand.

* Average $24,000 in annual disposable 
income.

* Control over 48% of all discretionary 
purchases that occur.

* Own over 80% of all money in 
savings accounts.

* Own 79% of America's financial 
assets.

* Spend almost $2 Trillion on goods 
& services each year.

* Own 62% of all large Wall Street 
investment accounts.

* Visit malls more often than 
any other age group.

* Dine out 4-5 times per week.

* 74% use the Internet to find 
health information.

* 78% make online purchases.

* Over 70% are willing to try new 
brands.

* Spend over $29 Billion yearly on 
grandchildren's gifts.

* Women over 50 spend $21 Billion
on clothes annually.

Source: Gary Onks 
- SoldOnSeniors, Inc. 
- SoldOnSeniors.com

 
  
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